Have you seen this yourself or maybe heard about it on the radio? About the drivers travelling each morning down the E19 or E40 practically in the nude? Stripped bare by ever increasing charges, costs, insurance premiums and taxes? Or have you stood in the car park of an auto show cursing at the sight of a wheel clamp on your car?... Luckily, only cardboard. The text asked you whether you were feeling trapped by endless new rules and regulations? Or maybe you have seen, while on your way somewhere, a completely knackered car, fallen on its chassis and with a long tongue sticking out of its radiator grill? These were a few of the amusing and bold tactics employed by Forest&Bold to lure motorists to the website rijblij.be. rijblij.be is the tool through which various partners, including our client Athlon, hope to continue mobilising actions to make driving more fun: not by being negative but by seeking solutions to keep driving a pleasure for everybody. Here at Forest&Bold, we step on the gas for campaigns we like!