How do you reach the 500 youngsters who every day travel from Belgium, Germany and the Netherlands to the coffee shops in Zeeland and drive home again under the influence? Youngsters of whom you know they couldn't care less about authority, wagging fingers and wise words. Forest&Bold found an answer that is both tactical, creative and realistic. Every coffee shop received a packet with posters, flyers and dispensers announcing a competition. To take part, youngsters needed to make a droodle on a beer card and drop it in the campaign box. The best droodles were used for our campaign. In short, while designing their own campaign, youngsters were made aware of the dangers of driving under the influence of drugs. That's how it goes.