Time for something better, thought Isuzu. And Forest&Bold came up with a campaign that fit the brand like a glove. "Come and try an Isuzu” said the headline. The leitmotif of the campaign was a clothes rack. As an invitation the prospective clients received an aluminium coat hanger with a folder attached. The advertisement showed the different Isuzu models in all their different colours and versions hanging next to each other in a row in the clothes rack. The result: a host of prospect clients hung up their work clothing on the clothes rack and went not just to try an Isuzu at their local dealer’s, but also to order one. Sales finally exceeded the objective by 20%.