You don't necessarily go to a Kringwinkel (or re-use centre) to buy something, you hope to find stuff. Used things which are in perfect working order. Ingenious things. Because they are great finds and you can do great things with them. That's the aim of our campaign. Great things at a great price. Things with a soul, vintage stuff, nicely presented and combined. By doing so we are rousing people's interest in the Kringwinkel. People who are still hoping to find something fun or practical. Without any distinction whatsoever. Because originality need not be expensive.

Obviously the fun things you find in a Kringwinkel need to have come from somewhere. That is why we are targeting our friends, the contributors, in a separate campaign. All they need to do is call us and we will pick up anything that can still be used. And because they're our friends, we can approach them differently, the way friends talk to each other. That's why we talk to them if we're stuck (in traffic). With a fun message on the back of our lorry. Or in the pub, on beer cards. Or at home, through short, funny radio spots. With a knowing wink!