Forest&Bold is teaching its people Dutch
Last May, Forest&Bold won the competition for designing a language awareness campaign by order of the Commission of the Flemish Community.
It was not difficult: just stating what it came down to, in a friendly way, proved sufficient. Because aren't we glad when a foreign speaker addresses us in our own language? Sure. And do we really care about the accent? Of course not! We even think it's quite charming.
From September onwards, large billboards (20m²), A3 posters, coaches, mini dictionaries and door-to-door leaflets will make the Brussels periphery aware that speaking just a mouthful of Dutch will open many doors, and that there has never been a better moment to start!
It was not difficult: just stating what it came down to, in a friendly way, proved sufficient. Because aren't we glad when a foreign speaker addresses us in our own language? Sure. And do we really care about the accent? Of course not! We even think it's quite charming.
From September onwards, large billboards (20m²), A3 posters, coaches, mini dictionaries and door-to-door leaflets will make the Brussels periphery aware that speaking just a mouthful of Dutch will open many doors, and that there has never been a better moment to start!