The toolbox of course. Because Stanley, Fatmax and Fatmax XL are tools for men. Workmen we mean by that. Just men. Mates. Good mates! So it was important not to be wimpish. But tough. Men who whistle at women. Because Stanley is one of the team. So the ‘men’ at Forest&Bold put down a few ideas on paper that would be talked about for days. The posters were even hung up in the mobile toilets and on the building site. Creativity on the ground we call that. And for the ordinary bloke, who wants to be a real workman from time to time, there were advertisements in (specialised) magazines and newspapers.